Toothsure Recognized as a Market Disruptor at Kentucky's 5 Across Startup Showcase
- Brandon Wilde
- Oct 1, 2025
- 2 min read
Updated: Dec 22, 2025
Toothsure recently earned a spot as one of only five market disruptors invited to pitch at 5 Across, Kentucky’s leading startup event hosted by Awesome Inc. This recognition highlights Toothsure’s growing influence in the healthcare startup scene and its commitment to transforming oral care in hospitals.
Making Connections That Matter
The opportunity to present at 5 Across was more than a chance to pitch a product. It allowed Toothsure to connect with partners who share the vision of improving oral care for hospitals, patients, and providers. These connections are vital for expanding the reach and impact of Toothsure’s solutions.
The event brought together innovators and investors who understand the challenges hospitals face in maintaining oral health standards. Toothsure demonstrated how its approach can fill a critical gap, improving patient outcomes and supporting healthcare providers with practical tools.

Leadership Driving the Vision
Behind Toothsure’s success are key individuals who bring passion and expertise to the table. Subhrojyoti (Rico) Dey delivered a compelling presentation that captured the audience’s attention and clearly communicated the product’s benefits. Meanwhile, founder Greg R. Baker continues to steer the company with a clear vision focused on setting new standards in hospital oral care.
Their leadership ensures that Toothsure not only develops effective solutions but also builds strong relationships within the healthcare community. This combination of innovation and connection is essential for lasting change.
Impact on Kentucky’s Startup Community
Toothsure’s recognition at 5 Across signals its growing role in Kentucky’s startup ecosystem. The company is creating ripples that have the potential to become waves, influencing how startups approach healthcare challenges in the region. The momentum gained at 5 Across supports the company’s goal of expanding beyond Kentucky and making a national impact on hospital oral care.
What’s Next for Toothsure
The journey does not stop here. Toothsure plans to share more updates about its progress, impact, and innovations in the coming months. The company aims to continue improving oral care practices in hospitals, benefiting patients and providers alike.
For those interested in supporting or learning more, staying tuned to Toothsure’s updates will provide insights into how this startup is shaping the future of healthcare.
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